Packaging and labeling are very important when it comes to seducing a potential consumer, they are a decisive factor in the sale of a product. The design, the materials used, the finishes, the functionality and the type of label are very important considerations. One of the most recognized types are heat-shrink labels, also known as heat-shrink sleeves. In the following article, we will present to you 5 benefits of using this type of material on your glass, plastic or metal containers.
1.- They adapt to any form of container
More and more companies seek to differentiate themselves from their competition. One of the many differentiating factors that a beverage company can offer, for example, is the shape of the bottle container. It can be simple and aesthetic (for a less price-sensitive audience) or fun and irreverent (for a younger audience).
A Shrink label can adapt to the surface of any bottle. Since it is made of a plastic material, it can take the shape of any container regardless of size or shape. Heat-shrink plastics are the perfect allies to beverage companies who rather choose irregularly shaped bottle containers.
2.- They attract more attention
Products on an aisle shelf have approximately 5 seconds to attract the attention of a potential customer. Not only the design of the packaging or container plays a big role, but also the type of label the container uses. One of the great advantages of heat-shrink labels is that they really get the attention of consumers.
When printing your design on a heat-shrink plastic, the colors remain bright, the art adjusts so that it does not lose its form when placed on the container, rapidly convincing the potential consumer that your product is the best.
There are also other factors that make heat-shrink labels more attractive, for example, you can get them with additional options:
- Cast and Cure
- Holograms (or Holographic)
- Matte varnish
- Satin or Pearl finish
- Cold foil
- Fluorescent inks
3.- They cost less
Unlike direct printing on containers, heat- shrink labels are more accessible to companies’ budgets. This is a great benefit for small start-ups that want to launch a high quality product with an exceptional design at a cost advantage.
4.- Versatility on seasonal and promotions
One of the great advantages of heat-shrink labels is their flexibility to modify the label design and add promotional messages, especially for special occasions and seasons or simply to create a discount promo to increase sales of some products with lower turnout.
5.- Humidity resistant
The worst thing that can happen to your product is that the label design starts to lose color or form due to prolonged exposure to moisture. This will never be a problem if you use heat-shrink labels because their plastic material and finish will resist humidity protect the color with no problem.
Shrink labels are one of the best labeling alternatives for companies that offer their products in glass, plastic or metal containers. They are a very competitive option in cost, with humidity-resistant material that adapts to any form of packaging container and appeal more on the shelves. This benefits allow you to make modifications to the design to adapt them to special editions and promotions.
Shrink labels are one of the best labeling alternatives for companies that offer products in glass, plastic and metal containers. They are a very competitive option in cost, with humidity-resistant material that adapts material that adapts to any form of packaging container and appeal more on the shelves. These benefits allow you to make modifications to the design while remaining flexible to adapt to special editions and promotions.